Franchise News & Technology
Learn about the latest developments in franchise technology, general franchise news, business intelligence best practices, and other information about using data to optimize your brand network performance.
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Data Warehouse: Why Renting is the Smartest Choice for Franchises
In an era where data is the new gold, franchises are in a relentless race for information. With a projected $154 billion to be spent on AI & Analytics in 2023, and a 14% increase in data warehousing spending, the stakes have never been higher. Data-driven companies are 23 times more likely to acquire customers and 19 times more likely to be profitable.
Webinar: The Importance of Data Warehousing for Franchise Operations
Dive into our webinar highlight from 2023, where we discuss Data Warehousing in franchising with industry experts!
The Role of Business Dashboards in Visualizing Franchise Performance Metrics
Business intelligence dashboards provide a comprehensive solution to streamline franchise operations by harnessing the power of data. Here are the key roles that business intelligence plays in the context of franchise operations.
How to Choose the Ideal CRM Solution for Your Franchise.
In the competitive world of franchising, having the right tools can be the difference between thriving and merely surviving. One such indispensable tool is Customer Relationship Management (CRM) software. However, not all CRMs are created equal, especially when it comes to the unique needs of franchises.
Strategic Investment Advances Transitiv's Franchise Data Solutions
We are pleased to announce that Transitiv has secured a significant investment round led by Whistle K Holdings and Perdrix Ventures. These investment firms specialize in technology ventures, and their financial backing substantiates Transitiv's commitment to advancing data management solutions for the franchise industry.
Leveraging Data to Illuminate Your Digital Strategy: Insights from Transitiv & Scorpion's Webinar
The webinar we conducted with Scorpion earlier this year: "Transitiv & Scorpion - Using Data to Create Clarity in your Digital Strategy," brought together a panel of industry experts to underscore the pivotal role of data in shaping a coherent digital strategy in franchising. In this post, we'll delve into the key takeaways from the fascinating discussion.
The Medallion Architecture: A Shining Standard in Data Design for Franchises
Introducing the “Medallion Architecture”—a cutting-edge approach to data design that's as valuable as its name suggests. But what exactly is it, and why should franchises care?
How AI and Machine Learning Could Revolutionize Franchising
Artificial Intelligence (AI) and Machine Learning (ML) have rapidly transformed various industries, however, the franchise industry has not quite reached the same advancements as others. This is due to many factors, such as disparate data sources, compliance difficulties, and just the general nature of franchising, which makes aggregating data very difficult. In this article, we will explore the exciting ways in which AI and ML could be integrated into franchising and close with this dream could be realized.
The Power of Franchisee Engagement: Building Strong Relationships for Business Success
In the world of franchising, the relationship between franchisors and franchisees is crucial to the overall success of a franchise. Franchisee engagement goes beyond the initial investment and contractual obligations; it involves building strong relationships, fostering open communication, and collaborating to achieve mutual growth. In this article, we will explore the power of franchisee engagement and how it contributes to building a solid foundation for business success.
The Top 7 Reasons for Franchise Failure
Franchising can offer immense opportunities for aspiring entrepreneurs, but it's crucial to understand the common reasons behind franchise failures. By addressing these challenges head-on and implementing effective strategies, franchisees can increase their chances of long-term success. In this article, we will explore the key factors that contribute to franchise failure and provide actionable insights to help franchisees overcome these obstacles.
Avoiding Errors: Harnessing the Power of Data Warehousing for Item 19 in an FDD
In the world of franchise disclosure documents (FDDs), providing accurate and reliable information is essential. One critical section, Item 19, allows franchisors to disclose financial performance representations to potential franchisees.
Storing Your Franchise Data: How to Ensure It's Secure & Accessible
When it comes to data storage and management, there are different methods that businesses can use. One common approach is to store data in a database and integrate directly with it, while another is to store backups in a separate location and transfer them when necessary.
Top Franchise Marketing Trends in 2023
As the franchise industry continues to evolve and grow, so too does the way in which franchises market their businesses. With new technologies and changing consumer behavior, it's important for franchise owners to stay up-to-date with the latest marketing trends in order to stay competitive and reach their target audience. In this blog post, we'll explore the top trends in franchise marketing for 2023.
7 REASONS YOU NEED A BI TOOL FOR YOUR FRANCHISE
Business intelligence (BI) tools have become an indispensable resource for businesses of all sizes and industries, providing access to critical data that can help leaders make informed decisions based on real-time information rather than relying on gut feelings or outdated information.
Franchise Marketing on a Budget: Creative Ideas and Cost-Saving Tips
Marketing can be a daunting task for any business, especially when running on a tight budget. However, franchise marketing is unique in that it requires creative strategies and cost saving measures to ensure success and profitability
The Power of Branding in Franchise Marketing
When an individual decides to enter the world of franchising, it is critical that they not only understand the importance of brand recognition, but also put into practice strategic branding strategies. The power of a strong brand presence cannot be underestimated when it comes to marketing in a franchise setting. It’s essential for entrepreneurs who are looking to stand out from their competitors and get noticed by potential customers.
WHY AGGREGATING FRANCHISE DATA IS DIFFICULT (AND WHAT TO DO ABOUT IT)
Unfortunately, the nature of franchising makes it difficult to effectively organize and interpret data across the business for a variety of reasons, and as a result, franchises are sometimes left in the dark on exactly where their business stands, and what they could be doing better. Lets look at why aggregating data is difficult in franchising, and what can be done about it.
HOW TO CREATE HEALTHY COMPETITION IN A FRANCHISE NETWORK
Healthy competition is often seen as a necessary evil in business. But what if we told you that competition can actually be good for your franchise network? That's right, healthy competition can help spur growth and innovation, while also providing opportunities for learning and development. Here's a closer look at how healthy competition can help your franchise network grow.
TOP 5 FRANCHISE CONFERENCE TAKEAWAYS IN 2022
Conference season is winding down as we begin to enter the holiday season. This has been a huge comeback year in franchising. The Transitiv team found a reinvigorating energy surrounding the return of full-fledged conferences, with the welcome sights of new faces, companies, and ideas. There were many different conferences covering a variety of topics, but there were five key learnings that came up consistently. In this blog post, we will discuss these five franchising trends in 2022 and what you need to do to put them to practice!
TOP FRANCHISE TECHNOLOGY PLATFORMS
Technology has revolutionized the franchise industry, and more businesses are taking advantage of innovative platforms to grow and succeed. Franchising is undergoing a facelift, in-part driven by changes forced upon the industry during covid, as well as the development of new technological capabilities that have changed how we view and manage franchises. Here are some of the platforms that are changing the game.