Identify Your Audience—Who is your ideal customer and what marketing channels they're most likely to be found on
As franchise marketers, it is critical to identify who your audience is. An effective marketing campaign should focus on our ideal customer and the most successful channels that they’re likely to be found on. Franchises should research the needs of their target audience and develop a clear understanding of what messages will engage them. It’s important to differentiate the audience requirements for both the franchisor and franchisees. Knowing this can help marketers create specific campaigns for each level of audience, ensuring maximum success and growth for the brand.
Develop a Budget-Friendly Marketing Plan—Track expenses, use free and low-cost marketing tools, and leverage social media
For marketers looking for ways to get maximum value out of a budget-friendly marketing plan, there are several steps to take. First and foremost, tracking expenses is paramount in order to measure the success of each marketing campaign. Secondly, businesses should look into leveraging the various free and low-cost marketing tools available, such as social media & organic SEO – something that can be overlooked by marketers yet yield great results. Lastly, franchises should capitalize on economies of scale through group deals, affiliate programs, and group discounts where possible.
Utilize Brand Ambassadors - Ask existing customers or influencers to promote your business
Brand ambassadors are a marketers dream come true. They elevate brands and businesses, creating interest from potential customers. Utilizing brand ambassadors within a franchise gives each business a unique edge over the others. These marketers will happily promote your business to their existing relationships, which expands your reach beyond what was previously possible. The benefit of working with product evangelists is that they stand behind your company with zeal and act as benevolent spokespeople who will market your business in an organic way. Make sure to properly reward the brand ambassadors that help you reach wider audiences! There are many different platforms that currently cater to influencer marketing and help with the discovery and implementation of key influencers for your brand.
Take Advantage of Local Opportunities – Participate in community events, join local business associations, and give back to the community
Participating in community events allows marketers to reach out to potential customers and establish relationships with important people in the community. Additionally, becoming a member of a local business association keeps marketers informed about what is going on both locally and globally, which helps marketers customize their marketing strategies accordingly. Finally, giving back to the community has many benefits; franchises show their commitment and appreciation for the community, build strong relationships with prospective customers, and learn more about their target audiences—all of which will further their marketing efforts and prove very beneficial in the long run.
Stay Up-to-Date on Industry Trends—Keep up with current trends to ensure you stay ahead of the competition
Staying up-to date on industry trends is essential for the success of businesses, franchises, and organizations. Monitoring the competition, knowing current events, and being aware of what’s happening in the world is necessary to make well-informed decisions that will propel your business ahead of the competition.
Understanding where industry news and trends are going helps to anticipate when changes should be made, such as introducing a new product or modifying an existing service. Furthermore, industry knowledge helps uncover potential gaps in current offerings that can be met with innovative solutions by providing additional value to customers. Keeping up with these insights gives you one step ahead of your competitors.
In conclusion, implementing a budget-friendly marketing plan is feasible for any business owner by following the five tips discussed in this article. Understanding your customers, allocating resources wisely, enlisting brand ambassadors, capitalizing on local opportunities, and keeping up with industry trends are all critical elements that contribute to the success of any business. Leveraging the power of word-of-mouth marketing by engaging with existing customers and influencers, as well as using cost-effective marketing tools and social media platforms, can significantly increase your brand's visibility. Participating in community events and joining local business associations can also provide an additional level of exposure that can be highly beneficial in the long term. By adopting these effective strategies and remaining proactive in identifying new opportunities, you can position your business for sustained success.
Christian Pillat
Franchisee, multi-time founder with deep experience & companies in Marketing, E-Commerce, and Franchise verticals.
