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Customers Served
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AT TRANSITIV

We believe customer data fuels business results.

We believe with more data, we can create unique experiences for customers and provide real insights and forecasts to business owners. We’re passionate about creating cross-everything marketing campaigns with cross-everything attribution. Simply put, by connecting all of your customer data from all of your systems, we believe we can provide you with better marketing orchestration, actionable business insights, and a more detailed understanding of your customers.

What is a CDP?

A Customer Data Platform (CDP) is the single source of truth that holds all customer information for a business. Customer Data Platforms rely on accurate and consistent streams of data coming in from dozens of data sources to create a reliable representation of each customer and their prior interactions with that business.

In addition, some CDPs allow for the orchestration of marketing campaigns cross-platform including Google, Bing, Facebook, Direct Mail, E-mail, and many more.

How Does a CDP Work?

COLLECT

We collect customer data into your new data platform, hopefully Transitiv!

UNDERSTAND

 Our system performs data modeling on the customer data to create customer segments. These can then be used for more targeted marketing.

TARGET

 Using machine learning technology, we orchestrate highly targeted marketing programs through any system, anywhere.

ADVERTISE

 Finally, we analyze your results and provide prescriptive budgeting recommendations to refine your success

Learn how our CDP platform helped decrease CPA by 71.5% for a national brand.

See Case Studies

Leadership

Our leadership has over 30 years combined auto experience and over 25 years franchise experience.

Ashley Messer
Ashley MesserFounder/Co-CEO
Ashley Messer is the Founder and co-CEO of Transitiv. He is responsible for all day-to-day operations and technology. Previously, he built the foundational software and data science teams for a venture backed startup which exited for $125MM. Ashley is known for his leadership and analytics skills. Outside of work, Ashley enjoys spending time with his family, skiing and is a frequent contributor to Open Source machine learning & statistics projects.
Christian Pillat
Christian PillatCo-CEO
Christian joined the Transitiv team in December of 2018 as co-CEO. He is primarily responsible for the commercialization of the Transitiv. Previously, he founded a top 5 Franchise Marketing agency which he sold in December 2018. In his free time, Christian enjoys sailing and playing soccer.

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