What is a CDP (Customer Data Platform)?
A Customer Data Platform (CDP) is the single source of truth that holds all customer information for a business. Customer Data Platforms rely on accurate and consistent streams of data coming in from dozens of data sources to create a reliable representation of each customer and their prior interactions with that business. In addition, some CDPs allow for the orchestration of marketing campaigns cross-platform including Google, Bing, Facebook, Direct Mail, E-mail, etc.
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How does a Customer Data Platform Work?
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