Explore The Toolset
Transitiv Audience Tag
This isn’t your average one-tag solution. The Audience Tag has a robust machine learning pipeline that analyzes every audience session on your site and makes that data available for granular segmentation. If you have any type data or product feeds that accompany your site, upload those to Transitiv and the Audience Tag will automatically match product data to your audience members in real-time. No more fussing with vendor on-boarding or complicated tagging configurations. Audience Tag is a zero-configuration, one-time implementation.
Activate Your First-Party Data
It’s no secret that first-party data is a powerful driver of programmatic performance. Brands and advertisers need to utilize these assets if they want to grasp the ever-diminishing attention of their audience. Transitiv allows you to easily on-board first-party data whether it’s feed data or a list of emails. All it takes is a simple upload and your data will be ready to segment and target.
Transitiv’s segmentation tools allow you to slice and dice your audiences with exactness. Any data collected through the Transitiv Audience Tag is made available for custom segmentation right in the interface, so you can build the right audience for any type of campaign. Also, Transitiv supplies you with automatically generated audiences, so you can target your most valuable users with little effort.
Reporting & Attribution
Analyze, Discover Insight, Optimize
Knowing your ad dollars are generating a return is crucial. A full set of reporting and attribution tools included in Transitiv, so you can stay informed about the true value of your campaigns.