5 Ways Domino’s is using your Pizza Pictures for Marketing

Did you know Domino’s stock outperformed Facebook, Google, Amazon, and Apple from 2010 through 2017? Their success over that time period is typically attributed to two things: They launched the Ad Campaign where they took customer feedback, completely revamped their pizza, then delivered the new pizzas to previously unhappy Domino’s customers. This was called

By |2020-06-04T02:09:28+00:00May 27th, 2019|Data, Franchise, Personalization|0 Comments

Marketer Uses Customer Data, You Won’t Believe What Happens Next!

This article is about my journey into using Customer Data for marketing over the last year. It opened my eyes to the future of marketing and I share real numbers below about its impact. "Now, rather than licking my finger, sticking it in the air and trying to rely on

By |2020-06-04T02:17:33+00:00January 30th, 2019|Case Study, Data, Franchise|0 Comments

A Beginner’s Guide to Marketing Personalization

Did you know that 52% of consumers are likely to switch brands if a company doesn’t personalize communications with them? Or that 65% of business buyers are likely to switch brands if a vendor doesn’t personalize communications to their company?* If customers will leave you if you do not personalize, do you think new

By |2020-06-04T02:36:10+00:00January 10th, 2019|Franchise, Personalization|0 Comments
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