Data

5 Ways Domino’s is using your Pizza Pictures for Marketing

Did you know Domino’s stock outperformed Facebook, Google, Amazon, and Apple from 2010 through 2017? Their success over that time period is typically attributed to two things: They launched the Ad Campaign where they took customer feedback, completely revamped their pizza, then delivered the new pizzas to previously unhappy Domino’s customers. This was called

By |2020-06-04T02:09:28+00:00May 27th, 2019|Data, Franchise, Personalization|0 Comments

Marketer Uses Customer Data, You Won’t Believe What Happens Next!

This article is about my journey into using Customer Data for marketing over the last year. It opened my eyes to the future of marketing and I share real numbers below about its impact. "Now, rather than licking my finger, sticking it in the air and trying to rely on

By |2020-06-04T02:17:33+00:00January 30th, 2019|Case Study, Data, Franchise|0 Comments

GDPR Compliance Checklist

The simple fact is this: If you are handling or tracking personal data of any prospects or customers in Europe, then the GDPR applies to you. Personal data includes anything that relates to a person who is capable of being identified. It’s intentionally broad. One of the pain points marketers and advertisers are up against

By |2020-06-05T12:37:53+00:00January 10th, 2019|Data|0 Comments
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