5 Ways Domino’s is using your Pizza Pictures for Marketing

By |2019-06-10T19:24:46+00:00May 27th, 2019|Data, Franchise, Personalization|

Did you know Domino's stock outperformed Facebook, Google, Amazon, and Apple from 2010 through 2017? Their success over that time period is typically attributed to two things: They launched the Ad Campaign where they took customer feedback, completely revamped their pizza, then delivered the new pizzas to previously unhappy Domino's customers. This was called The [...]

Marketer uses Customer Data, you won’t believe what happens next!

By |2019-01-30T22:37:07+00:00January 30th, 2019|Case Study, Data, Franchise|

This article is about my journey into using Customer Data for marketing over the last year. It opened my eyes to the future of marketing and I share real numbers below about its impact. Background: I, Christian Pillat, have been doing marketing for Franchise Brands & multi-location businesses for the past 8 years.  I worked [...]

GDPR Compliance Checklist

By |2019-01-10T15:40:53+00:00January 10th, 2019|Data|

The simple fact is this: If you are handling or tracking personal data of any prospects or customers in Europe, then the GDPR applies to you. Personal data includes anything that relates to a person who is capable of being identified. It’s intentionally broad. One of the pain points marketers and advertisers are up against [...]