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Ad Engagement – measure time, not clicks

Impressions, clicks, & conversions. Everywhere you look in digital advertising these metrics make their presence known. They form the basis of an attribution equation that is surprisingly more complex than these three data points make it seem. How often do we stop to ask if these are even the right metrics to use? Advertising is [...]

By | 2018-05-09T16:48:55+00:00 October 7th, 2016|Measurement|0 Comments