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So far Administrator has created 2 blog entries.

Ad Engagement – measure time, not clicks

By |2019-01-10T15:40:25+00:00January 10th, 2019|Measurement|

Impressions, clicks, & conversions. Everywhere you look in digital advertising these metrics make their presence known. They form the basis of an attribution equation that is surprisingly more complex than these three data points make it seem. How often do we stop to ask if these are even the right metrics to use? Advertising is [...]

GDPR Compliance Checklist

By |2019-01-10T15:40:53+00:00January 10th, 2019|Data|

The simple fact is this: If you are handling or tracking personal data of any prospects or customers in Europe, then the GDPR applies to you. Personal data includes anything that relates to a person who is capable of being identified. It’s intentionally broad. One of the pain points marketers and advertisers are up against [...]