Monthly Archives: January 2019

Marketer Uses Customer Data, You Won’t Believe What Happens Next!

This article is about my journey into using Customer Data for marketing over the last year. It opened my eyes to the future of marketing and I share real numbers below about its impact. "Now, rather than licking my finger, sticking it in the air and trying to rely on

By |2020-06-04T02:17:33+00:00January 30th, 2019|Case Study, Data, Franchise|0 Comments

A Beginner’s Guide to Marketing Personalization

Did you know that 52% of consumers are likely to switch brands if a company doesn’t personalize communications with them? Or that 65% of business buyers are likely to switch brands if a vendor doesn’t personalize communications to their company?* If customers will leave you if you do not personalize, do you think new

By |2020-06-04T02:36:10+00:00January 10th, 2019|Franchise, Personalization|0 Comments

GDPR Compliance Checklist

The simple fact is this: If you are handling or tracking personal data of any prospects or customers in Europe, then the GDPR applies to you. Personal data includes anything that relates to a person who is capable of being identified. It’s intentionally broad. One of the pain points marketers and advertisers are up against

By |2020-06-05T12:37:53+00:00January 10th, 2019|Data|0 Comments
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